MR. RAM GOPAL. ARTIFICIAL INTELLIGENCE–DRIVEN PERSONALIZATION AND CONSUMER BEHAVIOR IN E-COMMERCE: AN EMPIRICAL STUDY OF PURCHASE INTENTIONS, TRUST, AND CUSTOMER LOYALTY. International Journal of arts, commerce & education, [S. l.], v. 11, n. 1, p. 4–10, 2023. Disponível em: https://avjournals.com/index.php/files/article/view/2. Acesso em: 25 aug. 2026.